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Case Study
Bali forages
Objective
Drive incremental GMV via TikTok Shop affiliator.
Strategy
Scaling outreach to affiliators matching a persona criteria of food, health, fitness, and product reviewer content, filtered by an average of at least 1K views and GMV per customer of Rp80K. Focus on the highest-performing product driving the most GMV to give affiliators as samples.
2x
GMV uplift
10x
Uplift in outreach affiliator
65%
Uplift in contributed affiliator