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Lasagna ad linking to WhatsApp
Case Study
Dapur Cemilan
Objective
Increase lasagna orders through WhatsApp Business in East Jakarta.
Strategy
Reach women aged 35–54 with a variety of ad creatives, from videos to carousels. Run campaigns on an affordable budget to encourage prospective customers to contact WhatsApp Business while keeping the cost per lead efficient.
Rp5K
Cost per WhatsApp lead
7x
Return on ad spend (ROAS)