Case Study Kost Bandar Lampung

Google Search ad

Case Study

Kost Bandar Lampung

Objective

Increase awareness and boarding room bookings in Bandar Lampung through Google Search.

Strategy

Target keywords relevant to boarding room searches in Bandar Lampung, combined with bidding to maximize conversions. Allocate budget to searches with strong booking intent to reach more relevant prospective tenants.

+13%

Conversion rate increase

11%

Click-through rate (CTR)

−10%

Cost per conversion reduction

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