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Case Study
Scent of P.L.T.O
Objective
Drive incremental GMV through TikTok Shop affiliate partnerships.
Strategy
Prioritized affiliates creating content around fragrance, lifestyle, fashion, and self-care — valuing engagement quality and content consistency over raw follower count, with relatable angles like daily routine, recommendation, and lifestyle reviews.
3x
GMV uplift
7x
Uplift in outreach affiliate
40%
Uplift in contributed affiliate